Last week, Lux invited me and a some bloggers to attend "Blogger Gathering" and to witness launching a new product of Lux at The Dharmawangsa Hotel. Before the event started we all were treated so special and I was impressed by the decor so beautiful. All in white color according to the theme of the night was Dazzling White. So beautiful wans't it?
The sparkling crystals, and me dressed in White
Then the Lux Senior Brand Manager Lux Indonesia Afriani Karina (on the left) come to share tips, convey experiences and also provide inspiration for women and especially for bloggers who attended. She said that "shiny look is the power and ability that makes women can achieve anything." There needs to be a mindset, attitude and action to get an achievement. Can be a big achievement or can be a small achievement. But those things are sparkling moment on every opportunity.
A woman will look more shiny when she feels confident and comfortable with herself. Achievements today not always come from the world of education, but now the moment sparkling performance can come from art, writing such as the bloggers. They are the people who have a hidden talent, it does not seem to look their can give inspirations, but honestly they has provided inspiration through their writing, or their pictures. Because again, basically every woman needs inspiration. Then there were also Roslina Verauli a psychologist ( on the middle) who explained "that within every woman there is a desire to have skin that looks brighter glow, most women found when they have skin that shines brighter, they feel more valuable.
A sparkling Soap
And then that's what makes Lux realize the confidence comes from that looks bright glowing skin, can help women pull out their potential to dare to take the opportunity to come and win. Lux as a beauty product that always pamper women would understand the deepest dream of every woman. This time Lux White develop new variant, having the best ingredients are used in products enlightenment in the world. Lux White formulated to help women get the skin looking bright and shiny. The latest product of Lux comes in 2 variants: Lux White Glamour and Lux White Radiance, and more interestingly this time Lux to celebrate the potential of women in sparkling show in collaboration with leading crystal products company from the Czech Republic. That Preciosa, known for the beauty of their works. Hence the theme of the campaign this time Lux Moment Berkilau.
Kucera Vojtech the representation of Preciosa "like crystal, a woman has a lot of aspects that can make her sparkle" . A Sparkling Moment, is moment when someone achieved a success or something important moment in her life. And Lux also invite Five Sparkling Women (Lima Wanita Putih Berkilau Lux) who have achievements in their respective fields to share their experiences sparkling moment. They are Stella Rissa (Fashion Designer), Joseph Fitria (Fashion Entrepreneur and author of Beauty), Andra Alodita (Photographer and Lifestyle blogger), Alanda Kariza (Students and Youth Activist) and Lala Karmela (singer).
Lala Karmela (Singer)
Alanda Kariza (Student and Youth Activist)
Andra Alodita (Fotografer and Lifestyle Blogger)
They share their sparkling moment and they are indeed very inspiring, so I personally taught to remember and cherish every moment. all of it can be a sparkling moment despite the seemingly simplest. Thank you Lux for the beautiful inspiring night, for amazing sparkling words and event.
my sparkling moment, when my laughter can make other people laugh.